Resources

10 Essential Conversion Metrics to Track

Google Analytics is an incredibly powerful tool. But to uncover its true value you need to dive below the surface to uncover the metrics that really matter. This guide shows you which metrics you should focus on. I hope it helps you to uncover the value that lurks beneath.

The Beginner's Guide To Lead Magnets

Lead magnets can help you to generate more leads, increase conversion rates and reduce cost per lead. While these are big benefits, the strategy itself is easier to implement than you might think. If you've heard of lead magnets but aren't sure where to get started then this book is perfect for you.

Supersized List of Lead Magnet Ideas

31 lead magnet ideas that you can use to inform and educate your potential customers.

How To Make A Professional Lead Magnet

This lookbook is a collection of video tutorials showing you exactly how to make your chosen lead magnet from start to finish. If you're ready to make your first lead magnet then this lookbook will be your guide.

Do This After Every Blog Post

This checklist is packed with actionable tasks that you can tick off to ensure that every blog you post reaches its potential. Don't hit publish without it!

Best Practices for Getting Customer Testimonials

Testimonials are the best way to help convince new customers that you're legit. Here are a few easy ways to get testimonials from happy customers without feeling smarmy.

7 Customer Success Strategies

If your customers are successful then you'll be successful too. Use these strategies to ensure that you're helping your customers on the path to success.

7 Tips to Help Your Ads Stand Out

These 7 tips will help ensure that your ads make people stop scrolling and pay attention.

34 Free Stock Image Libraries

Need some fresh photos for your next lead magnet or marketing campaign? This guide gives you 34 places to find high quality stock images for FREE!

9 Essential Questions to Ask About Your Lead Magnet

This checklist helps to give you a quick 'pre-publish' sanity check to ensure that your lead magnet is the best that it can be.

Customer Persona Template

For your business to succeed, you must deeply understand your customers. The best way to do that is to create a customer persona — several, in fact. We put this template together so you can get started with your own customer personas today. Just fill in the blanks and by the end you'll have a much better idea of who your business is serving.

25 Ways to Segment Your Email List

If all your email subscribers are mixed together in one list then you're probably making the mistake of sending generic emails. This guide gives your 25 different ways to segment your email list so you can send more personal updates to your subscribers.

6 Emails to Send to Your New Subscriber

So you've got someone on your email list, what next? This cheat sheet has 6 emails that you can send a new subscriber to help them feel right at home.

15 Questions to Ask Your Case Study Participants

A good case study is worth its weight in gold. Use this workbook to make sure that you're asking customers the right questions to ensure that your case study really hits home.

8 Welcome Email Best Practices

You only get one chance to make a first impression so that first email you send someone after they opt-in to your list is SUPER important. This cheatsheet will help to make sure that your first email hits all the right notes.

48 Places to Source Ideas for New Content Topics

10 Free Ways to Advertise Your Lead Magnet

If you need to make your budget stretch a little bit further then take a look at these 10 free ways to advertise your lead magnet.

Additional Ways to Promote Your Lead Magnet

If a lead magnet falls in the forest and no-one is around to hear it, does it make a sound? Wait, that doesn't make sense... If you make a lead magnet and no-one reads it, have you just wasted your time? The answer is yes! So use these additional ways to promote your lead magnet so you don't fall into that trap.

Beginner Friendly SEO Checklist

Can't tell your 'alt-text' from your 'anchor-text'? Fear not, this SEO guide is specifically aimed at beginners so there's no jargon - just hands on exercises that you can complete to improve the rank of your web page.

Define Your Brand

If you had 10 seconds to describe your brand, could you do it? Honestly, most people would struggle to. Unless you have taken the time to define what your brand is, how will anyone know what your business stands for? This workbook will help tease that all important information out of you so you can be more strategic in your brand strategy.

SEO Checklist for Your Lead Magnet

Does the phrase "Search Engine Optimisation" strike fear into your heart? Fear no more - this one page checklist will keep you on the right track for your next project.

How to Attract Prospective Customers to Your Blog

The world is full of your potential customers. But how do you get them to your blog in the first place? This mini guide has the answers.

Lead Magnets for Every Stage of the Sales Funnel

TOFU, MOFU, BOFU - no, it's not a new vegan health food, it's Top of Funnel, Middle of Funnel and Bottom of Funnel - the various stages of your sales funnel. If that all sounds like gibberish to you then download this resource guide so we can teach you what lead magnets you should be making for each stage of your sales funnel.

A Guide to Getting Testimonials

There is no stronger social proof than testimonials from happy customers. When someone shares their positive buying experience it can help you sway prospective customers who are on the fence. Getting customer testimonials is easier said than done so use this guide to help you along the way.

9 (More) Ways to Drive Traffic to Your Website

Who couldn't use a little more traffic to their website? This cheat sheet gives you 9 ideas for driving your numbers up.

Workbooks Explained In 70 Seconds

Ever wondered what a Workbook lead magnet is and why it might be useful? This video teaches you the ins and outs of the Workbook format so you can think about using it for your own campaigns.